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Questions? Contact us at:

Western Kentucky University
Transfer Office
270-745-5065
transfer@wku.edu
1906 College Heights Blvd #11052 Bowling Green, KY 42101-1052

Or review our policies:
Transfer section of website
Transfer policy
Transfer appeals process

MARKETING (SOCIAL MEDIA) (AA TO BS)

Effective Date: 8/1/2013 - 7/31/2016

Completion of the following curriculum will satisfy the requirements for an Associate in Arts degree at KCTCS and related baccalaureate MARKETING (SOCIAL MEDIA) (AA TO BS) degree at Western Kentucky University. This pathway meets the general education, pre-major, and program requirements.

The suggested courses in this pathway leads to an Associate and Baccalaureate major. The course recommendations for the first two years are required for the Baccalaureate degree, but also apply to the associate degree. The completion of these courses will enable a student to move efficiently into the last two years of the baccalaureate program.

It is important to discuss revisions to the plan, graduation requirements, entrance requirements, and other important program requirements with your advisor. Students who complete the associate degree in this pathway are guaranteed acceptance into the pathway as stated, unless otherwise noted on the pathway.

Sample 1st & 2nd Year Progression


Semester 1Credit Hours
ENG 101 (3) 3
Heritage Course 3
Humanities Course 3
SB Course 3
MAT 150 (3) 3
Total Credit Hours15
Semester 2Credit Hours
ENG 102 (3) 3
COM 181 (3) 3
NS Course 3
STA 220 (3) 3
BAS 200 (3) or BAS 283 (3) or MGT 283 (3) 3
Total Credit Hours15

Semester 3Credit Hours
AH/SB/FL Course 3
GE/FL Course 3
ECO 201 (3) 3
ACC 201 (3) 3
BAS 267 (3) 3
Total Credit Hours15
Semester 4Credit Hours
AH/SB/FL Course 3
GE/FL Course 3
ECO 202 (3) 3
ACC 202 (3) 3
BAS 282 (3) or MKT 282 (3) 3
Total Credit Hours15

Pre-Transfer Notes

This agreement allows KCTCS graduates to transfer an AA from KCTCS toward completion of a B.S. in Marketing (Social Media) at WKU.
Gordon Ford College of Business program at WKU admission note: A minimum overall 2.5 GPA is required in Business and a separate 2.5 GPA in the eight WKU admission courses: COMM 145; MATH 116 or higher; CIS 141; ACCT 200; ACCT 201; ECON 202; ECON 203; ECON 206. The KCTCS equivalent courses that require a 2.5 GPA are COM 181; MAT 150; CIT 130 or CIT 105 (unless has been satisfied by exam, as explained on page 77 of the 2013-2014 KCTCS Catalog); ACC 201; ACC 202; ECO 201; and ECO 202.

KCTCS graduation requirements include demonstration of computer/digital literacy (see page 71 of the 2013-14 KCTCS catalog). It is important to note, that WKU requires CIS 141, which articulates with KCTCS CIT 130 or CIT 105 (unless has been satisfied by exam, as explained on page 77 of the 2013-2014 KCTCS Catalog).

Those with questions about the WKU Business program may contact:
Gordon Ford College of Business
Phone: 270-745-6311
Email: gfcb@wku.edu
Website: http://www.wku.edu/business

Additional KCTCS Graduation Requirements


1. Completion of minimum of 60 credit hours,
2. Minimum cumulative 2.0 GPA,
3. Minimum of 15 credit hours earned at the institution awarding the degree,
4. Cultural studies course, (Refer to the KCTCS catalog.)
5. Demonstration of computer/digital literacy, (Refer to the KCTCS catalog.)
6. One science course must include a laboratory experience, and
7. Two disciplines must be represented in Social & Behavioral Science courses and must be different than those in the Heritage and Humanities categories.

Sample 3rd & 4th Year Progression


Semester 5Credit Hours
Elective 3
CIS 243 (3) 3
MGT 361 (3) 3
MKT 321 (3) 3
ECON 306 (3) 3
Total Credit Hours15
Semester 6Credit Hours
Elective 3
Elective 3
FIN 330 (3) 3
MKT 331 (3) 3
MKT 322 (3) 3
Total Credit Hours15

Semester 7Credit Hours
Elective 3
MGT 314 (3) 3
MKT 325 (3) 3
MKT 421 (3) 3
MKT Elective 3
Total Credit Hours15
Semester 8Credit Hours
Elective 3
Elective 3
MKT 328 (3) 3
MKT 422 (3) 3
ENT 496 (3) or MGT 498 (3) 3
MKT 499 (1) 1
Total Credit Hours16

Program Notes

Those with questions about the WKU Business program may contact:
Gordon Ford College of Business
Phone: 270-745-6311
Email: gfcb@wku.edu
Website: http://www.wku.edu/business


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